Week 1
Name, Promise & the Brand Site
Pick the customer you're built for, name the one you give up, and build a brand page that shows it.
View the example →Week 2
The Signature Moment
Own one moment in the customer's visit and design a ritual you run there every time, rendered as a five-panel storyboard.
View the example →Week 3
The Growth Campaign
Turn one experience into a small campaign across the funnel: an ad, an in-store moment, and a way to keep people coming back.
View the example →Week 4
Flow & Constraint Map
Find the one bottleneck at your busiest hour, then prove the fix on two numbers: completed journeys and cost to serve.
View the example →Week 5
Keep Your Best
Deliver an EVP to one barista under a real budget, and see whether your plan keeps them and the business healthy.
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